How to Use Instagram to Market Your Business
Photo sharing has become given a major social upgrade because of introduction of Instagram. Who enjoy altering their photos with special effects and cool filters before sharing them with followers and friends, the Instagram platform has become hugely popular with more than 80 million users.
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Businesses may start using this new type social media marketing in order to market their company and build up a following. People like strong visual images, so posting pictures of products and even employees is likely to make them feel even closer to you. This kind of marketing is exactly what helps forge brand loyalty.
So how can your business use Instagram for marketing? Below are a few examples:
Geotagging
In buy instagram followersInstagram's latest update, users now have the option to tag a specific location with their images, which are saved to a personal photo map. These could be shared with your followers.
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This is great if you have a physical location or even if you travel around the city, state or country. You can snap a photo and tag your location to let your followers know where you can be found if you have booths at local craft fairs or other vendor events.
Inside Look
The whole idea behind social media marketing is sharing. Your fans and followers are offering you the opportunity to reach them over a more personal level so make sure you are offering them exactly the same. Take pictures of the staff in the workplace. Snap shots of upcoming products to offer them a sneak peak. If you're on the road, take some pictures along the way. Give followers a genuine sense of how situations are behind the scenes to help them feel like an element of the brand.
Use Hashtags
If you use Twitter, you know how effective hashtags can be at sharing. You can use the same on the Instagram photos. Use hash tags that relate to your small business or industry to make it easier for individuals to find you. For instance, if you make jewelry, you can use hashtags like #rings, #customjewlery, or #necklaces. Check out popular hashtags that are used by similar brands and add these to your images.
Encourage User Images
Individuals who are already utilizing your products should be asked to snap a picture of themselves utilizing it and tag it with one of your hash tags. This may show people how to use your show and products how lots of people are satisfied with your company.
Hold Contests
Everyone loves the opportunity to win prizes and making use of Instagram to hold a photograph contest is an exciting approach to give them what they desire. You can ask fans to send out within a picture of these utilizing your product then select a winner from among them. You may also go an alternative route by asking these to send in a picture that demonstrates some thing abstract, like what represents summer to them.
By holding a contest using Instagram, there are any number of ways to get creative and get more followers. Your followers will share with their friends who can want to take part in the fun.
Advertise Your Events
Take pictures and tag your location to let your followers know what is going on for your business if you are going to be at a trade show or convention. Snap a shot of your sales flyer for your followers to see if you are holding a big sale. This is also a sensible way to help make your followers feel more special since you can offer them a VIP discount that only Instagram users could get. Get creative with them!
Instagram was acquired by Facebook for around $1 billion. That is a sure sign that this is an essential part of social media. Once you implement it in your online marketing strategy, it is one more important tool to possess.
People like getting sharing and involved using the businesses they love. Be a part of this era of sharing and you may broaden your strengthen and reach your branding with some snaps from the camera.